Common Reasons for the Failure of Link Building Campaigns

Link building seems quite simple and straightforward. It surely is but there are some scenarios in which the link building fails to deliver any results. Broken links seem to be the major reason but there are several other factors besides broken links that snatch effectiveness out of the campaign.
Some of those factors are worth mentioning here in this article.
Targeting pages which are older and not crawled for a long time Everyone seems convinced about the authority that older pages can have. But most of the people don’t realize that if a page is older and not crawled for quite a time, linking to that page can be nothing more than a waste of time.
The better practice is to find pages which are fresh. It means that those pages should be less than 3 years old. The reason is that a page showing up in the search results with a date stamp denoting the availability of fresh content would surely have some great work done in the backend. Hence, linking to that site is always going to benefit …