Common Reasons for the Failure of Link Building Campaigns
Link building seems quite simple and straightforward. It surely is but there are some scenarios in which the link building fails to deliver any results. Broken links seem to be the major reason but there are several other factors besides broken links that snatch effectiveness out of the campaign.
Some of those factors are worth mentioning here in this article.
Targeting pages which are older and not crawled for a long time
Everyone seems convinced about the authority that older pages can have. But most of the people don’t realize that if a page is older and not crawled for quite a time, linking to that page can be nothing more than a waste of time.
The better practice is to find pages which are fresh. It means that those pages should be less than 3 years old. The reason is that a page showing up in the search results with a date stamp denoting the availability of fresh content would surely have some great work done in the backend. Hence, linking to that site is always going to benefit your site.
Authority of the page to be linked
Even if a page has quality information you want, you won’t be able to get benefits from it if page-level metrics of this page are low or nonexistent.
There are several factors which define the authority of a page in a collective manner. Hence, if you are counting only on Page Authority, PA, while ignoring every other factor, there is not going to be the major link building benefit that you can get. Other factors which you will need to look at in order to ensure that you are linking to a high authority page may include trust flow, citation flow and URL rating.
Irrelevancy of the site
Relevancy of the site you are linking to is one of the great factors to be taken into consideration. If your page is about dentistry while one of the anchor texts in the body of page leads to the article about relations, it would not give you the SEO advantage you look for when you do the link building.
Furthermore, you might also have to look at the relevancy of entire site the blog post, you use the link of, belongs to.
The value of your content
The value of your content is another factor which contributes in the success of your link-building campaign. The first and foremost thing to be taken into consideration is to make sure that the quality of your content is good enough to inspire people and search engines.
Only a piece of content is never sufficient to bring the traffic in. You will need to do much more than that by adding high quality and informative images, videos and other media posts which would elaborate your blog post.